Our concept was founded for one simple reason - to provide a full turnkey solution or a shopping list of parts for the spa, leisure, wellness, hotel industries, offering help to anyone wishing to develop or evolve their portfolio.

A consultancy practice that is dedicated to and which specialises in commercial strategy as well as spa, leisure & wellness operational excellence , A practice that has insight into how the consumer thinks and feels in this market.




30 years of experience in Spa, Leisure, hotels, golf & country clubs. Ian founded Bailey Creative 10 years ago following a successful career in tennis, leisure, hospitality & spas across the globe. Experience working for some great individuals & companies including Meridien Hotels, Wentworth Club, Champneys Spa resorts, ESPA, Elemis & L'Oréal all added layers of skill and industry knowledge that have proved invaluable when appointed to start a new project. In working globally Bailey Creative has a wealth of experiences that add to any project, this includes a diverse & highly skilled team that support many functions within each phase of a project. The partner relationships built up over many years also adds skill & know how that assist greatly in delivering projects efficiently & within tight budget constraints. The collective purchasing power of Bailey Creative ensures value for money and transparency in any project procurement process.

Our global reach

Live projects

– Dallas Burston Polo Club
– Beiyang China
– Bromley Court Hotel
– Leading Outcomes

UK projects

– Lifehouse Spa
– The Grove Hotel
– Four Seasons Hampshire
– Blackwell Grange Hotel
– Kenwick Park Hotel

International projects

– One&Only Hotel Maldives
– Moevenpick Hotel Beirut Lebanon
– Sheraton Porto Portugal
– Hotel GB Athens Greece
– Koncha Spa Kyiv